NBA AND FANATICS PARTNER TO LAUNCH OFFICIAL ONLINE NBA STORES ACROSS ASIA-PACIFIC
Fanatics Will Operate Online NBA Stores in 10 Countries Across Asia-Pacific, Offering Fans Comprehensive Collection of NBA Merchandise
HONG KONG AND MANCHESTER, Dec. 19, 2017 The National Basketball Association (NBA) and Fanatics, the global e-commerce leader in sports merchandise, today announced a partnership to launch official online NBA stores across Asia-Pacific. This partnership expands on the NBA’s existing relationship with Fanatics, which currently operates the flagship NBA Store in New York City, NBAStore.com, the league’s global e-commerce site, and NBAStore.eu, the official online NBA store for Europe.
With this partnership, official online NBA stores are now available in the following countries in Asia-Pacific:
- Australia NBAStore.com.au 6. Mongolia NBAStore.mn
- Cambodia NBAStore.com.kh 7. New Zealand NBAStore.co.nz
- Japan NBAStore.jp 8. Singapore NBAStore.com.sg
- Laos NBAStore.la 9. Thailand NBAStore.co.th
- Malaysia NBAStore.com.my 10. Vietnam NBAStore.com.vn
The collection of online NBA stores will offer a wide assortment of men’s, women’s and youth products from all 30 teams, including oncourt apparel from official outfitter Nike and products from a range of NBA merchandise partners, including New Era and Mitchell & Ness. The online stores will also provide fans exclusive products, including personalized team jerseys.
Visitors will be able to browse the stores in local currencies and benefit from shortened delivery times and reduced shipping costs as a result of Fanatics’ centralized distribution point in Asia.
“The NBA is becoming an increasingly global league, and we’ve seen a significant uptick in fandom across several regions throughout Asia,” said Steve Davis, President of Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams.”
“We are thrilled to expand our partnership with Fanatics to provide NBA fans across Asia-Pacific with greater access to authentic NBA merchandise,” said NBA Asia Associate Vice President, Global Merchandising Lesley Rulloda. “Basketball’s popularity in Asia-Pacific continues to grow, and our new online NBA Stores with Fanatics will allow us to reach and engage with our expanding fanbase throughout the region.”
With the launch of the new online NBA stores, the league now has 20 international e-commerce sites.
For a full list of Fanatics’ global partners, visit www.fanaticsinc.com. For all things NBA, visit www.nba.com.
About Fanatics
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Powering multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.
The company powers the Fanatics, FansEdge, Kitbag and Majestic brands, while also offering the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-faceted, mobile-first company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL MLS, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include top teams and several global soccer clubs (New York Giants, Seattle Seahawks, Chicago Bulls, Boston Celtics, Pittsburgh Pirates, San Jose Sharks, Notre Dame, University of Alabama, Manchester City, Manchester United, Real Madrid).
In addition to e-commerce, the company’s capabilities include multichannel-integrated event and team retail across all leagues and major events around the world, such as the Kentucky Derby, Ryder Cup, NFL games in London and the NHL Winter Classic; international capabilities through its Fanatics International division that provides a global sports retail platform; and an in-house merchandise division that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands. Fanatics’ vertical manufacturing engine is built for the on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League, set to launch in May 2018. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.4 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
